Building Corporate Brands and Strategic Alliances

The marketing management plays an important role in the success of a pany and in improving the revenue generation of an organization (Kotler et al., 2015). It is important for capturing the market in a limited span of time and monitors the demands of the customers (Kotler et al., 2015). The managers are responsible for identifying the current trends and convert them into suitable opportunities. The aim of this report is to critically analyze the petitive and marketing environment of the CQ University based in Australia. It would discuss the marketing environment of the university and evaluate different kinds of external opportunities of the University. CQ University Australia emphasis on engagement excellence and the equity, which has led to its phenomenal growth in terms of new campus, number of students, infrastructure, reputation and impact of the research (Cqu.edu.au, 2017). It is considered as one of the greatest universities of Australia and it was found in the year 1967. It was accredited full â€Å"university† status in the year 1992. The University has several campuses in and around Australia such as Brisbane, Cairns, Mackay, Sydney, Emerald and others (Cqu.edu.au, 2017). In the year 2014, the CQ University merged with CQ TAFE, which has brought more than 175 years of experience in the education and training delivery (Cqu.edu.au, 2017). The University has highest ratio of the students belonging to low socio-economic, Aboriginal and mature age backgrounds. The Marketing Directorate aims to generate more interest in the University and responsible for the recruitment of the students. It also aims to make the University a better brand (Cqu.edu.au, 2017). The University provides support as well as advices to all the faculties as well as various divisions. There are over 15.7 million people in Australia, who belong to the age group of 15 to 64 years (Abs.gov.au, 2017). Approximately 1 in every 5 people was enrolled in some form of formal study. A majority of the teenagers between 15 to 19 years old were enrolled in some form of study. In the year May, 2016, around 25% of the people (15-74 years of age) shared that their highest level of their educational attainment is Year 11 or below (Abs.gov.au, 2017). Only 41% of the people reported having a Bachelor degree or above qualification (Abs.gov.au, 2017). This is a low figure, which implies that there is a need to increase the number of educational institutions imparting higher education courses (Abs.gov.au, 2017). The people with higher levels of education are more likely to be employed while the persons with basic qualifications would find it hard to find an employment option (Hollensen, 2015). Australia has been through profound structural shift in the past few years. The Australian ec onomy would strive to evolve more in the ing years as part of demographic and economic developments. The University engages in a bination of both mass marketing and target marketing. In mass marketing, the University primarily follows differentiated marketing tactics. They offer specialized courses such as Business, Accounting, Education, Engineering. Health, Science and Environment, Transport and others (Cqu.edu.au, 2017). The primary target market for the University is the teenagers between the age group of 15-24 years and prises of domestic, international students (Cqu.edu.au, 2017). The admission process of the University is based on their educational background as well; as their level of education (Cqu.edu.au, 2017). The secondary target market of the University includes the single mothers, middle aged persons, apprenticeships and trainees (Ehrenberg & Smith, 2016). The University follows segmentation based on the differential marketing techniques. In this kind of target marketing, the University concentrates on two or more different market segments and tries to promote their b rand within these segments (Cqu.edu.au, 2017). The University offers wide variety of subjects for the students based on their level of experience and their educational background (Cqu.edu.au, 2017). There are different courses provided to the students such as Creative, Performing, Visual Arts, Engineering, Information Technology, Science and Environment, Service Industries, Transport Services, Psychology, Health and others (Cqu.edu.au, 2017). The price of the educational courses is affected by a number of factors such as placement, petition, service quality, institution’s reputation, facilities provided, education mode, institution brand name and others (McMillan, Kinnear & Babovic, 2015). The University provides loan facilities to aid the students. The University offers both full time courses and distance courses for the convenience of the students. CQ University is known as the best providers of flexible training and education content, which provides hundreds of educational courses (Cqu.edu.au, 2017). It also provides on-campus courses which involve â€Å"face to face† classes which are carried out in weekly basis (Cqu.edu.au, 2017). The University aims to achieve brand management, creative production and engage in the creation of advertising booking as well as recruitment campaigns (Cqu.edu.au, 2017). The University also engages in the digital marketing strategies, which involves integration in the digital media platforms (Cqu.edu.au, 2017). Australian Government aims to contribute to the creation of international sustainable education sector. The monwealth has r mended an increase in the budget for schools in and around in Australia (Khanna, Jacob & Yadav, 2014). However, the NSW government has announced a cut in the budget for public schools as well as non-government school sector (Khanna, Jacob & Yadav, 2014). The TAFE sector is facing funding cuts which has fostered increased petition in the private education provider.   The international education sector has major contribution in the Australian economy through the process of migration of skilled labor (Daley, McGannon & Hunter, 2014). There are several students who prefer to reside at Australia for the purpose of pletion of their studies. The higher education sector in Australia prises of the 37 public as well 2 private institutions and 150 â€Å"non-self-accrediting† higher education institutions in the country (Daley, McGannon & Hunter, 2014). There is an average 4.7 percent increase in student enrollment every year (Abs.gov.au, 2017). The social factors include the different demographic changes such as number of admissions, inability to attract suitable manpower, changes in educational qualifications and demand of specific courses (Demediuk & Armstrong, 2014). These include the changes in the equipments or standards required in the University such as puter systems, IT lab, projectors, multimedia and others that help in the dissemination of learning. The technological advancements and the level of technology adoption determine the level of petitiveness of the University. CQ University faces tough petition from its rivals who are operating in the same market and caters to the same target market (Nelson, 2015). Some of the close petitors include University of Sydney, University of Melbourne, Charles Darwin University, University of Queensland, Charles Sturt University, Southern Cross University and others (Nelson, 2015). The strengths of CQ University includes that it has full time faculty who use to take most of the classes at both the graduate as well as undergraduate levels (Cqu.edu.au, 2017). It has world class curriculum which is at par with the industry standards (Nelson, 2015). It has accessible location and provides loan services to the students for aiding them in the payment of the fees. The University has less funding in some of the departments and they lack financial support for the support of the faculty scholarships (Cqu.edu.au, 2017). They have degrees of understaffing in some of the departments. There are innumerable opportunities in the intellectual enrichment of the students ing from diverse backgrounds (Cqu.edu.au, 2017). The University can engage in more partnerships with the local employers so that the students can be placed at their final year. There is reduced government funding, risk of losing qualified faculty and the increasing petition from the different educational institutions of Australia (Nisar, 2015). There is a similar university which offers similar educational courses, which may affect the revenue generation of CQ University. CQ University engages in connecting with the stakeholders or the munities by maintaining strong partnership relationships that are productive. The brand positioning is done with the help of spreading reputation and trustworthiness of the brand- CQ University is responsible and professional institution (He & Balmer, 2017). The brand places itself well among their target audience and has strong brand associations. The marketing environment of CQ University is determined along with the prehensive marketing plan. The market summary as well as demand assessment of the University is being done. The segmentation as well as target market of the University is being done. The current marketing mix analysis is done along with the analysis of the external environment. The PEST analysis and the SWOT analysis of the University are done followed by the brand positioning analysis. This report would broaden the understanding of the marketing tactics of CQ University. Australian Bureau of Statistics, Australian Government. (2017).  Abs.gov.au. Retrieved 28 March 2017, from https://www.abs.gov.au Daley, J., McGannon, C., & Hunter, A. (2014). Budget pressures on Australian governments 2014.  Grattan Institute, viewed,  21. Demediuk, T., & Armstrong, A. (2014, March). Context of Higher Education and Its Implications for Quality Teaching: An Australian Perspective. In  Journal of the World Universities Forum  (Vol. 6, No. 3). Ehrenberg, R. G., & Smith, R. S. (2016).  Modern labor economics: Theory and public policy. Routledge. He, H. W., & Balmer, J. M. (2017). Alliance Brands: Building Corporate Brands through Strategic Alliances?. In  Advances in Corporate Branding  (pp. 72-90). Palgrave Macmillan UK. Hollensen, S. (2015).  Marketing management: A relationship approach. Pearson Education. Home - CQU. (2017).  Cqu.edu.au. Retrieved 28 March 2017, from https://www.cqu.edu.au Khanna, M., Jacob, I., & Yadav, N. (2014). Identifying and analyzing touchpoints for building a higher education brand.  Journal of Marketing for Higher Education,  24(1), 122-143. Kotler, P., Keller, K. L., Manceau, D., & Hà ©monnet-Goujot, A. (2015).  Marketing management  (Vol. 14). Englewood Cliffs, NJ: Prentice Hall. McMillan, G., Kinnear, S., & Babovic, N. (2015). prehensive universities and the role of the national TAFE system: the CQUniversity context.  About the research, 16. Nelson, R. R. (2015).  The rate and direction of inventive activity: economic and social factors. Princeton University Press. Nisar, M. A. (2015). Higher education governance and performance based funding as an ecology of games.  Higher Education,  69(2), 289-302.

Nursing Culture Groups Essay Example | Topics and Well Written Essays - 2500 words

Nursing Culture Groups - Essay Example Nasser is being respected would not mean that the young Samia will not receive treatment, which can only be best administered after examination on her private part. To ensure this balance, Mrs. Nasser must resort to negotiation. The negotiations must be made on fair grounds such that the nurse must not be seen as taking an entrenched position. She must persuade Mrs. Nasser to come to the compromise willingly. iii. Cultural care re-patterning or restructuring: This should be the final step or strategy but it must not be taken for an act of eliminating the culture of Mrs. Nasser or indoctrinating her with the nurses’ own style of culture or what she deems as best. However, she can restructure Mrs. Nasser by pleading with her to be tolerant and flexible with her culture. She will allow Mrs. Nasser to enjoy the best of services whereas she goes; especially for her own good and welfare. 3. How might the nurse ensure that Mrs. Nasser’s concerns are addressed appropriately and that Samia has received the appropriate care? The concluding situation to achieve out of this whole situation should be a win-win affair. This is to say that as much as the concerns and cultural believes of Mrs. Nasser must be respected, it is also important that Mrs. Nasser’s daughter receives the needed care and treatment. Basing on the congruent strategy of negotiation, the nurse must be in a position to convince Mrs. Nasser to compromise for the examination to be carried out. The compromise will however not come easily and this is where the nurse has a lot of work to do. The nurse actually has a duty to explain herself clearly to Mrs. Nasser to win her heart. She must make Mrs. Nasser understand that the reason for the... From this research it is clear that it is important for the nurse to understand that her professionalism as a nurse transcends beyond her ability to give medical health to a patient. It also includes an ability to have a cordial and congenial atmosphere with clients and patients such that the clients and patients can have emotional health as well. The nurse should therefore respond by giving the patient enough room to express all her concerns so that after having all the substance of the concerns, she can strategies to address them one after the other. The rationale here is that when patients and clients are given enough room to express themselves, they co-operate better with nurses and nurses have the opportunity of giving them detailed healthcare. Communication is an important aspect of the nursing practice. It becomes even more important when nurses have to communicate not just among themselves as professionals but must communicate with their clients and patients, who must underst and the nurses as professionals from a layman point of view. Due to this, nurses must learn to make themselves understood through the use of the right and most appropriate communication mechanisms. Communication is therefore critical when it is done at the interpersonal relationship level. Even more critical is when nurses have to communicate with people from different cultural background. When this situation arises, the nurse does not just have to make the patient understand him or her as a professional from a layman point of view but that the nurse must do everything possible to ensure that the communication is appropriate from the judgment and perspective of the client or patient.

Today's Downsizing Teachers in the America Case Study

Today's Downsizing Teachers in the America - Case Study Example The search results also showed some personal opinions of common people and some officials, some of whom supported the downsizing while some reported that firing of teachers was not appropriate. As far as academic literature is concerned, I searched the Google books but could not find actual information in satisfactory quantity regarding teacher downsizing in America. Authors have written books on general downsizing in America with a little bit consideration to teacher downsizing. However, I was able to find some good research papers in which the researchers considered the causes and problems caused by teacher downsizing and discussed the solutions. But again, there were very few researchers who pointed out this specific topic and most of them discussed downsizing in general. In short, I was able to find easily on the internet some good news reports, websites and photos regarding teacher downsizing in America. 2) First source that I studied was a website that contained an article by A ndrea Peters. In her article, she talked about the layoff notices that were being sent to thousands of teachers in America.

Isms Related to the film Waking Life Assignment

Isms Related to the film Waking Life - Assignment Example An appreciation of the influences of surrealism, Dadaism, and expressionism as reflected in the film Waking Life should begin with an appreciation of the distinguishing features of the three isms. In general terms, films that embrace the aspect of surrealism will often tend to portray certain cinematographic techniques in unnatural, and bizarre, unrestrained, and nearly superfluous representations to capture the essence of the subconscious potential. This is usually meant to uncover the hidden truths and potentials that are naturally restrained by the conscious processes. The reliance on the subconscious to create new meaning and expand on old realities requires a determined shift from the usual order, which is synonymous with the conscious world. In this film, the film director employed multiple techniques to achieve the aspect of surrealism (Linklater 67). The visual and audio techniques of the film evoke a sense of strangeness that dislocates natural truths as known in the physica l world. By representing characters and situations in dreamlike worlds, the director achieves the purpose of aligning the aspects of reality in distorted forms. There seems to be no established order and the representation of the physical forms is generally distorted or, in some cases, altogether formless. The representation of these aspects of reality might be considered as one of the primary considerations of the director in his desire to engage the subconscious processes of the mind. The discussions that take place in this film are generally aimed at emphasizing on illusory realities, which are held as supreme and limitless. For instance, the protagonist eventually floats to oblivion at the end of the film. He is lifted by indescribable forces and appears to have finally transited into the dream world and woken up from the illusion of the physical world in line with the reflections that dominate the film. It might be necessary to regard this aspect of floating as the ultimate tri umph of the super-real over the real. Paranormal feelings and actions are brought out in the reflections and actions of the film to unleash the full potential of the subconscious processes. The use of light and colour also contributes to the development of the surrealistic features of the film. There is little balance in colour, which makes the representations to appear incongruous and altogether indescribable. In this manner, it makes sense to consider this film as the ultimate representation of alternative forms of existence that can be achieved by harnessing the power of the subconscious mind. Dadaism has very close relationships with surrealism and is usually regarded as the parent idea from which surrealism emerged. Dada art usually seeks to unsettle aspects of reality in ways that does not make sense within the conventional systems. Both surrealism and Dadaism emerged in Europe after the periods of war as a rebellion by artists to the ways of thinking that culminated into the chaos (Elger 71). They were embraced as the antithesis to the dominant systems of thought. Dadaism would embrace mediocrity, nonsense, and outlandish qualities to expand on the various aspects of reality. It would be important to regard these forms of art as encompassing the entire

Role of Managers Assignment Example | Topics and Well Written Essays - 750 words

Role of Managers - Assignment Example In this organization, the planning role of managers involves the logical reasoning, through setting of targets and the relevant procedures to be followed to achieve these goals. Through this process, the managers plan into the unpredictable future, by foreseeing possible problems and giving distinctive blueprints on the actions necessary to avoid catastrophic events. At Wells Fargo, the management uses planning to counter the industry competition. It is critical to have an organized unit in order to fulfill the plans of the organization. The Wells Fargo management is tasked with aligning all the company’s resources to the major corporate strategy of the company. In many organizations, the corporate strategy fails to align with the organizational strategy, hence causing a myriad of problems due to misplaced priorities (Canals, 2011). However, the Wells Fargo management uses the organizational function to establish and maintain the relationships between the executive board and the human resource at the company. Through this duty, the managers are able to assign the technological and human resources to suit the corporate benchmarks of the company. In addition to organizing, the managers of Wells Fargo Company perform the staffing function as well. The human resource managers within the company play a critical role in the recruitment, selection, training, and development of talents within the organization. In the radical world of globalization, many companies struggle with retaining experienced employees within the company. Through establishing a reliable system to oversee the staffing process, the company accomplishes its plans in line with the available human resources. Given the competition levels that companies face in the business environment, it is important to give a clear insight on the direction that an organization must follow amidst the challenges it encounters (Mertzanis, 2013). Therefore, the directive role

Negative Effects of Mass Media on Teenagers Research Paper

Negative Effects of Mass Media on Teenagers - Research Paper Example Reason of creating this distinct research preference can be traced in the timing of each media introduced to the masses for consumption. Television has been discussed as the most common media affecting society and teenagers in particular because it is widely available to all classes in a society (Richards 3). Richards has examined the data set of the nationally representative ELS: 2002 research (third wave completed in 2006) conducted by the National Center for Education Statistics (NCES) to find the overall impact of mass media (32). According to Richards, media has affected the altruistic pattern of volunteerism and regularity pattern of college attendance. It has been established on the basis of ELS: 2002 dataset that video games and television decreased the level of volunteerism but more frequent usage of internet has promoted the feeling of volunteerism among teenagers. As states Richarson: â€Å"†¦some of these coefficients and exponentiated odds may appear to be substant ively small, but are statistically significant. This is driven in part by the immense size of the data set used in the analysis (ELS:2002)† (81). Internet has caused some negative repercussions also on teenagers’ behavior pattern other than positive impacts. Negative effects of internet are related to â€Å"somewhat counterintuitive† as perceived from volunteerism’s perspective (Richards 82). ... cted negatively on a teenager’s attendance in college, as hours in a week devoted to video reduced college attendance by 4.6 percent for each single hour increase in playing games through video but in the case of internet surfing, things did not create a negative impact. As per data analysis, a teenager’s chances of attending classes increased with the relative frequency of internet surfing. The level of percentages in changed adolescent behavior when totaled creates a significant impression, particularly when we analyze the data on internet surfing by teenagers (Richards 82). One reason for the negative impact of television and video on teenagers’ behavior (Richards 82) could be that these means of mass communication are majorly used for entertainment purpose only, not for any educational pursuit. Negative effects of internet are negligible because this medium of mass communication offers two-way transaction for various educational pursuits. On the other hand, t elevision and video games serve the time passing purpose of teenagers only. It can be stated that in overall, television and video consumption in 2002 affected to a certain extent the altruism behavior of volunteerism in teenagers in 2006. Both mediums also affected the teenagers’ possibilities of going to college in 2006. However, it can not be derived from the analyses which medium impacted teenagers negatively and which medium of mass communication impacted them positively (Richards 82). Richards (83) has analyzed this trend in teenagers from cultural perspective, as certain cultural norms related to excessive watching of television and playing of video games come in the way of selflessness. Remaining involved all the time in watching television or playing video games uninterruptedly becomes a block

Critical review Article Example | Topics and Well Written Essays - 500 words

Critical review - Article Example The Hofstadter dimensions of culture can be used to analyses relationships across various studies, countries, and different continents (Samaha, 2014, pg, 83). For purposes of future theory, there is a need for four tenets that analyze the essence of culture impact on relationship marketing.42, 378 relationships were used in 144 studies where the continents were six across 29 countries. With the research, the method used in the first study the evidence showed that in support of the tenets that there is the importance of a variety of different cultures were it always varies. This can be explained where individualism and collectivism had effects in 114%- 169% that had an impact that was greater in RM than other cultural situations (Theodosiou,2013, pg 73). Masculinity to femininity had no effect on RM.The second research method of analysis uses the country and regional level approach to establish RM effects when it comes to performance especially out of United States.17%,15%,38% and 55% the RM was seen to be more effective in Brazil, Russia, India and China. This indicates that RM plays a primary role in mist developing countries of BRIC (Sium, 2013, pg 524). Cultural customization is required to establish and build customer relationships that are considered as effective strategies. The model used predicts there is a 150% dependency that builds strong relationships especially in Russia than other countries like United States. Relationship investments were 58% less in Russia was less effective than in USA. The second research method of country to regional approach established that culture influences greatly relationship construction rather than relationship outcomes. In business, a manager may analyze the efficiency of relationship marketing from objective performance outcomes in the countries or regions and may place more