Animals Are Better in Zoos

Imagine a powerful tiger drooling through the savanna lands trying to sneak up and attack it’s unsuspecting pray. Tigers are known to be ruthless kings of the wild, but have you ever asked yourself if tigers are better off in captivity or if they are better off in the wild? In other words keeping tigers in zoos is a form of animal cruelty. Animal cruelty can be defined as physical abuse, mental abuse and the quality or condition of being cruel. Over the years many controversial issues have emerged, â€Å"In the wild, tigers live for approximately 14 to 18 years, while in captivity they can live over 19 years†(Satchell).Yes it might be true but tigers in zoos are affected by extreme boredom, lack of appropriate exercise and poor quality of food. In zoos, not only are tigers fed processes meat, â€Å"often still frozen† that is loaded with many preservatives. This is done according to zoos, because its both easy to store and easy to feed. This procedure not only do es it hurt the tigers digestive system but also lacks nutrition and its effectiveness. In zoos tigers are treated like prisoners locked up in cages that only measure in square feet.For example, tigers in the wild typically spend ten hours of the day hunting and â€Å"†¦ monitoring their territory†(San Diego Zoo). However they are unable to perform these activities in zoos and are forced to replace there typical physical activity by pacing through their cages in order to release their energy. As Mckenna from BBC news would say, â€Å"Zoos send the message that it’s acceptable to maintain wild animals in captivity, and this contributes to animal cruelty at roadside zoos and circuses†¦Ã¢â‚¬ (Satchell)Those who support animal rights believe and understand that the harm caused by zoos outweighs the benefits that the facilities may provide. For example, tigers in zoos are anesthetized annually, their teeth are checked, blood is drawn from them and x-rays are take n. â€Å"This procedure may sound like a good practice†¦Ã¢â‚¬ (PETA), but anesthesia is really bad on â€Å"exotic cats†. In zoos â€Å" the big attraction is baby tigers so tigers are bred to death†¦Ã¢â‚¬ (PETA) but if the tiger is not allowed to breed then they put them on birth controls that cause cancer over the years.According to PETA zoo babies are great but what happens when babies grow up? According to PETA, zoos often sell or put tigers to sleep who no longer attract visitors, and those who are sold become laboratories for experiments. Ultimately animals and visitors are the ones who pay the price when we have zoos. One perfect example, is Tatiana the Siberian tiger who escaped her substandard enclosure at the San Francisco Zoo in 2007 and was shot to death after she killed one person and injured two others.A PETA investigation of numerous zoos across the country also revealed that tigers in zoos â€Å"Spend much of their time pacing walking in tight c ircle swaying or rolling their heads and showing other sighs of psychological distress†(PETA) Yes tigers and animals suffer more than neglect and stress in zoos. Yes protecting species from extinction sounds good but zoos officials usually favor exotic or popular animals like tigers and lions who draw more crowds and neglect less popular species.In other word zoos claim to educate people and preserve species but they frequently falls short. In reality there is no evidence that zoos are the most effective place for animals such as tiger to be in and yes all zoos can be compared to all. So next time you see a tiger locked up in a zoo think of animal cruelty because you would not like to be locked up in a prison. In other words zoos teach people that it is acceptable to keep animals in captivity, bored, cramped, lonely and far from their natural homes.

Night World : Black Dawn Chapter 20

Maggie held Sylvia gently. Or at least, she knelt by her and tried to hold herasbest she could without disturbing the piece of broken spear that wasstill lodged in Sylvia's body. It was all over. Where Hunter Redfern and hismost trusted nobles had been, there was a large scorched crater in the earth. Maggie vaguely recalled seeing a few people running for the hillsGavin the slave trader had been among them. But Hunter hadn't been one of them. He had been at ground zero when the blue fire struck, and nowthere wasn't even a wisp of red hair to show thathe had existed. Except for Delos, there weren't any Night Peopleleft in the courtyard atall. The slaves were just barely peeking out againfrom their huts. â€Å"It's all right,† Jeanne was yelling. â€Å"Yeah, youheard me it's all right!Delos isn't dangerous. Notto us, anyway. Come on, you, get out of therewhat are you doing hiding behind that pig?† â€Å"She's good at this,† a grim voice murmured. Maggie looked up and saw a tall, gaunt figure,with a very small girl clasped to her side. â€Å"Laundress!† she said. â€Å"Oh, and PJ.-I'm so glad you're all right. But, Laundress, please†¦ .† The healing woman knelt. But even as she did, alook passed between her and Sylvia. Sylvia's facewas a strange, chalky color, with shadows thatlooked like bruises under her eyes. There was alittle blood at the corner of her mouth. â€Å"It's no good,† she said thickly. â€Å"She's right,† Laundress said bluntly. â€Å"There'snothing you can do to help this one, Deliverer, andnothing I can do, either.† â€Å"I'm not anybody's Deliverer,† Maggie said. Tearsprickled behind her eyes. â€Å"You could have fooled me,† Laundress said, andgot up again. â€Å"I see you sitting here, and I see allthe slaves over there, free. You came and it happened-the prophecies were fulfilled. If you didn'tdo it, it's a strange coincidence.† The look in her dark eyes, although as unsentimental as ever, made Maggie's cheeks burn suddenly. She looked back down at Sylvia. â€Å"But she's the one who saved us,† she said, hardlyaware that she was speaking out loud. â€Å"She deserves some kind of dignity†¦.† â€Å"She's not the only one who saved us,† a voicesaid quietly, and Maggie looked up gratefully atDelos. â€Å"No, you did, too.† â€Å"That's not what I meant,† he said, and kneltwhere Laundress had. One of his hands touched Maggie's shoulder lightly, but the other one wentto Sylvia's. â€Å"There's only one thing I can do to help you,† hesaid. â€Å"Do you want it?† â€Å"To become a vampire?† Sylvia's head movedslightly in a negative. â€Å"No. And since there's woodnext to my heart right now, I don't think it would work anyway.† Maggie gulped and looked at the spear, whichhad cracked in the confusion when the guards ran. â€Å"We could take it out – !† I wouldn't live through it. Give up for once, will you?† Sylvia's head moved slightly again in disgust. Maggie had to admire her, even dying, she still hadthe strength to be nasty. Witches were tough. â€Å"Listen,† Sylvia said, staring at her. â€Å"There'ssomething I want to tell you.† She drew a painfulbreath. â€Å"About your brother.† Maggie swallowed, braced to hear the terrible details â€Å"Yes.† â€Å"It really bugged me, you know? I would put on my nicest clothes, do my hair, we would go out †¦and then he'd talk about you.† Maggie blinked, utterly nonplussed. This wasn't at all what she had expected. â€Å"He would?† â€Å"About his sister.How brave she was. How smartshe was. How stubborn she was.† Maggie kept blinking. She'd heard Miles accuse her of lots of things, but never of being smart. Shefelt her eyelids prickle again and her throat swellpainfully. â€Å"He couldn't stand to hear a bad word about you,† Sylvia was saying. Her purple-shadowed eyes narrowed suddenly, the color of bittersweet nightshade. â€Å"And I hated you for that. But him †¦ I liked him.† Her voice was getting much weaker. Aradia knelton her other side and touched the shimmering silvery hair. â€Å"You don't have long,† she said quietly, as if giving a warning. Sylvia's eyes blinked once, as if to say she understood. Then she turned her eyes on Maggie. â€Å"I told Delos I killed him,† she whispered.†But †¦I lied.† Maggie felt her eyes fly open. Then all at onceher heart was beating so hard that it shook herentire body. â€Å"You didn'tkill him? He's alive?† â€Å"I wanted to punish him†¦ but I wanted himnear me, too†¦.† A wave of dizziness broke over Maggie. She bentover Sylvia, trying not to clutch at the slender shoulders. All she could see was Sylvia's pale face. â€Å"Please tell me what you did,† she whisperedwith passionate intensity. â€Å"Please tell me.† â€Å"I had him †¦ changed.† The musical voice wasonly a distant murmur now. â€Å"Made him a shapeshifter †¦ and added a spell. So he wouldn'tbe human again until I wanted †¦Ã¢â‚¬  â€Å"What kind of spell?† Aradia prompted quietly. Sylvia made a sound like the most faraway ofsighs. â€Å"Not anything that you need to deal with,Maiden†¦. Just take the leather band off his leg.He'll always be a shapeshifter †¦but he won't be lost to you†¦.† Suddenly her voice swelled up a little stronger,and Maggie realized that the bruised eyes werelooking at her with something like Sylvia's oldmalice. â€Å"You're so smart †¦ I'm sure you can figure outwhich animal †¦Ã¢â‚¬  After that a strange sound came out of herthroat, one that Maggie had never heard before.Somehow she knew without being told that itmeant Sylvia was dying-right then. The body in the green dress arched up once andwent still. Sylvia's head fell back. Her eyes, the color of tear-drenched violets, were open, staringup at the sky, but they seemed oddly flat. Aradia put a slender dark hand on the paleforehead. â€Å"Goddess of Life, receive this daughter of Hellewise,† she said in her soft, ageless voice. â€Å"Guideher to the other world.† She added, in a whisper,†She takes with her the blessing of all the witches.† Maggie looked up almost fearfully to see if theshining figure who had surrounded Aradia like anaura would come back. But all she saw was Aradia's beautiful face, with its smooth skin the color of coffee with cream and its compassionate blindgaze. Then Aradia gently moved her hand down to shutSylvia's eyes. Maggie clenched her teeth, but it was no use.She gasped once, and then somehow she was in the middle of sobbing violently, unable to stop it.But Delos's arms were around her, and she buriedher face in his neck, and that helped. When she gotcontrol of herself a few minutes later, she realizedthat in his arms she felt almost what she had inher dream, that inexpressible sense of peace and security. Of belonging, utterly. As long as her soulmate was alive, and they weretogether, she would be all right. Then she noticed that P.J. was pressed up againsther, too, and she let go of Delos to put one armaround the small shaking body. â€Å"You okay, kiddo?† she whispered. P.J. sniffed. â€Å"Yeah. I am, now. It's been prettyscary, but I'm glad it's over.† â€Å"And you know,† Jeanne said, looking down atSylvia with her hands on her hips, â€Å"that's how Iwant to go. Taking my own way out †¦ and totally pissing everybody off at the end.† Maggie glanced up, startled, and choked. Thenshe gurgled. Then she shook her head, and knewthat her crying spell was over. â€Å"I don't even know why I'm like this about her. She wasn't a nice person. I wanted to kill her myself.† â€Å"She was a person,† Delos said. Which, Maggie decided, was about the best summing-up anybody could provide. She realized that Jeanne and Laundress andDelos were looking at her intently, and that Aradia's face was turned her way. â€Å"Well?† Jeanne said. â€Å"Do you know? Which animal your brother is?† â€Å"Oh,†Maggie said. â€Å"I think so.† She looked at Delos. â€Å"Do you happen to knowwhat the name Gavin means? For a shapeshifter?Does it mean falcon?† His blacklashed golden eyes met hers. â€Å"Hawk orfalcon. Yes.† Warm pleasure filled Maggie. â€Å"Then I know,† she said simply. She stood up, and Delos came with her as if he belonged by her. â€Å"How can we find the falcon she had with her thatfirst day we met? When you were out with the hunting party?† â€Å"It should be in the mews,† Delos said. A fascinated crowd gathered behind them as theywent. Maggie recognized Old Mender, smiling and cackling, and Soaker, not looking frightened anymore, and Chamber-pot Emptier †¦ â€Å"We really need to get you guys some newnames,† she muttered. â€Å"Can you just pick one or something?† The big girl with the moon face and the gentleeyes smiled at her shyly. â€Å"I heard of a noble named Hortense once†¦ .† â€Å"That's good,† Maggie said, after just the slightestpause. â€Å"Yeah, that's great. I mean, comparatively.† They reached the mews, which was a dark littleroom near the stable, with perches all over thewalls. The falcons were upset and distracted, and the air was full of flapping wings. They all lookedalike to Maggie. â€Å"It would be a new bird,† Delos said. â€Å"I thinkmaybe that one. Is the falconer here?† While everyone milled around looking for him, Jeanne edged close to Maggie. â€Å"What I want to know is how you know. How didyou even know Gavin was a shapeshifter at all?† â€Å"I didn't-but it was sort of logical. After all, Bernwas one. They both seemed to have the same kind of senses. And Aradia said that Sylvia took care of Miles down at her apartment, and Bern and Gavinwere both there. So it seemed natural that maybeshe made one of them pass the curse along toMiles.† ‘But why did you figure Gavin was a falcon?† â€Å"I don't know,† Maggie said slowly. â€Å"I justwell,he looked a little bit like one. Sort of thin andgolden. But it was more things that happened-he got away from Delos and over to the hunting party too fast to have gone by ground. I didn't really think about it much then, but it must have stuckat the back of my mind.† Jeanne gave her a narrow sideways glance. â€Å"Stilldoesn't sound like enough.† â€Å"No-but mostly, it was that Milesjust had to bea falcon. It had to be something small-Sylviawould hardly be carrying a pigora tiger or a beararound with her up the mountain. And I saw herwith a falcon that first day. It was something she could keep near her, something that she could control. Something that was an-accessory. It just allmade sense.† Jeanne made a sound like hmph.†I still don'tthink you're a rocket scientist. I think you luckedout† Maggie turned as the crowd brought a little manwith a lean, shrewd face to her-Falconer. â€Å"Well,we don't know yet,† she murmured fervently. â€Å"ButI sure hope so.† The little man held up a bird. â€Å"This is the newone. Lady Sylvia said never to take the green bandoff his leg-but I've got a knife. Would you like todo it?† Maggie held her breath. She tried to keep herhand steady asshe carefully cut through the emerald green leather band, but her fingers trembled. The leather tie fell free-and for a moment hexheart stood still, because nothing happened. And then she saw it. The rippling changeasthebird's wings outstretched and thickened and thefeathers merged and swam†¦and then Falconerwas moving back, and a human form was takingshape†¦ . And then Miles was standing there, with his auburn hair shining red gold and his handsome,wicked smile He gave her the thumbs-up sign. â€Å"Hey, I knew you would rescue me. What arelittle sisters for?† he said-and then Maggie was inhis arms. It seemed a long time later that all the hugging and crying and explaining was done. The slavesthe ex-slaves, Maggie corrected herself-had begunto gather and organize themselves and make plans.Delos and Aradia had sent various messengers outof the valley. There were still things to be settled-months' andyears' worth of things. And Maggie knew that lifewould never be the same for her again. She would never be a normal schoolgirl. Her brother was a shapeshifter-well, at least itwas a form he could enjoy, she thought wryly. Hewas already talking to Jeanne about a new way ofgetting to the summits of mountains-with wings. Her soulmate was a Wild Power. Aradia had already told her what that meant. It meant that theywould have to be protected by the witches and Circle Daybreak until the time of darkness came andDelos was needed, so that the Night World didn'tkill them. And even if they survived until the final battle†¦it was going to be a tough one. Plus, she herself had changed forever. She feltshe owed something to the people of the valley,who were still calling her the Deliverer. She wouldhave to try to help them adjust to the Outside world. Her fate would be intertwined with theirsall her life. But just now, everybody wastalking about getting some food. â€Å"Come into the castle-all of you,† Delos saidsimply. He took Maggie's arm and started toward it. Justthen P.J. pointed to the sky, and there was an awed murmur from the crowd. â€Å"The sun!† It was true. Maggie looked up and was dazzled.In the smooth, pearly sky of the Dark Kingdom, in exactly the place where the blue fire had flashedfrom the earth, there was a little clearing in theclouds. The sun was shining through, chasing awaythe mist, turning the trees in the surrounding hillsemerald green. And glinting off the sleek black walls of the castlelikeamirror. A place of enchantment, Maggie thought, lookingaround in wonder. It really is beautiful here. Then she looked at the boy beside her. At hisdark hairjust now extremely tousled-and hissmooth fair skin, and his elegant bones. At themouth which was still a bit proud and willful, but was mostly vulnerable. And at those fearless, brilliant yellow eyes whichlooked back at her as if she were the most important thing in the universe. â€Å"I suppose that all prophecies come true by accident,† she said slowly and thoughtfully. â€Å"From just ordinary people trying and lucking out.† â€Å"There is nothingordinary about you,† Delossaid, and kissed her. Onefrom the land of kings long forgotten; One from the hearth which still holds the spark; One fromthe Day World where two eyes are watching; One fromthe twilight to be one with the dark.

Community Living Covenant Essay

Upon beginning a new chapter in my life and entering my first year of college, I have a strong desire to attend a school in which my Christian values will be respected, and also where I can learn and grow in my faith. Because my life already parallels the expectations set forth in the covenant, I do not feel living up to these standards will be difficult. In fact, I embrace the idea that I will be surrounded by others who hold the same morals and values that I do. In that sense, it will make the transition into college life a much easier one. I look forward to learning academically, as well as spiritually through the chapel services and Bible studies. Attending religious classes and mission trips is also an exciting prospect for me. Perhaps the only challenge that I can anticipate at this time is that of leaving the covenant upon graduation and entering into a secular world that does not always support my Christian way of life. However, I feel that the knowledge I gain from attending Point Loma will equip me with the skills necessary to contribute to society as well as maintain my relationship with Christ.

Life in a Village or a City? Essay

Well, there is no doubt that life in villages is so beautiful, and very interesting indeed, but at the same we find that there are people who prefer to live in metropolitan cities and this is due to their lust of living in a modernized lifestyle. Anyway, to understand how these two different lifestyles differ, I will start by defining each lifestyle, therefore as to make it easy to understand the differences between them. LIVING IN A VILLAGE Many people tend to like this kind of a living, as it is a lifestyle which can be adored easily and thus it is believed that living in a village brings harmony and peace to yr mind. It is thoroughly known that a village is a place where communities dwell together, and this makes them know each other. In villages, people indulge themselves in many activities for a living, but mostly they farm, they keep tamed animals, and they even have poultry. This is because of most villages are far away from towns and cities. Anyway, in some places villages tend to be near some rivers or streams, thus making the villagers become fishermen as a way of a living. What makes living in a village so beautiful is the idea of living a lifestyle which is somehow primitive, but yet so healthy, because the environment there is not polluted, and the air is so fresh and full of pure oxygen. In villages people wake up early, as they sleep early. Early in the morning you hear the sounds of birds singing on trees , and the breezing winds whistle while they touch the leaves of the trees. Goats and cows graze the nearby prairies, or the grassy hills, while ducks and chickens roam around trying to find the morning worms in the warm soils. It is amazingly beautiful to just hear the sounds of nature around you. The other thing is that villagers tend to be more healthier than people who live in towns and cities, because the food they consume is basically from the crops they grow, so all the foods in villages are fresh and healthy. In villages, technology is something not commonly in use, as people stay in touch through being close to each other. At night , they stay together with a lamp, and old people tell the younger ones stories, till its time to go bed. Sometimes the only means of news is through the radio. The radio is the most commonly used technology amongst many villagers. Anyway, living in a village is something so beautiful and very sweet as it reminds you of how people used to live long time ago. Read more: City life vs village life essay LIVING IN A CITY Well, nowadays many people live in towns and cities, and this is mainly because of the search for better work opportunities. It is obvious that in cities life is very hard, tough and very stressful, and this is because of the metropolitan way of lifestyle. In cities, people don’t know each other, as it is obviously known that cities are dwelling places for hundreds of thousands of people and in some cities millions . So this makes it hard for people to know each other in such an environment. People in cities are always seen to be busy as life there is like that. Stress and hypertension are very common among people who live in cities, and this is because of the long working hours. However, technology, in cities is a common thing as people their tend to be a normal thing and everywhere they go they find themselves within these technologies, i.e., in schools, banks, working places e.t.c. Somehow, this is a nice thing as it is well known that technology makes things be easier and faster. The other thing which is very common in a city lifestyle, is the need for faster foods, as many food outlets there are in the service of providing such kinds of foods, but on the other hand, these kinds of foods are well known for the negative setbacks as we all know that these foods are tremendously unhealthy. Pollution is also a big problem there, fumes of poisonous gases coming from industries, and cars also play a role for the environment to be polluted. So this brings the lack of pure fresh air roaming around, and therefore many dangerous lung diseases become common to many city dwellers. Noise is also a big problem for people living in cities, the sounds of jam traffics and noisy industries are very common in cities. Anyway, we all know that cities are places where education is on high peaks, because the level of education in cities is based on high technologies. There are also things which are good in this kind of a lifestyle, there are many luxurious things to do, like in the entertainment fields. Cinemas, beautiful parks, fun places, and many other things which are very common in cities. WHERE I PREFER TO LIVE Well, truly speaking I prefer living in a village, because am the kind of a person who likes the sounds of nature, and the easy way of a lifestyle, and the reason is that I don’t like living in crowded places and the noisy sounds of cars and industries. Anyway, this is what I prefer and I know that many others prefer living in cities.

Cultural and Intercultural Communication Practices Essay - 1

Cultural and Intercultural Communication Practices - Essay Example   Starting with low context, this theory can be described as cultures where it is more important to communicate to the masses versus a specific population. For example, the United States of American and the United Kingdom are countries that considered low context groups due to their standard form of communication style and tone. In these countries, communication is done in the context of messages to a large population versus a specialized group. With this understanding, low context culture is also known to communicate through words and verbal cues versus allowing people to make their own inferences through the context of a given scenario or event. Because of these aspects, people in low context cultures tend to be more logical, individualistic, action-oriented and linear than those in high context cultures (Marin n.d.). Low context communication is expected to be concise and straightforward so there is little room for error when listening to communication messages. While low contex t cultures center on large populations, a high context culture focuses on types of communication messages that are specific to a certain group within the culture. With the purpose of high context cultures being to communicate specifically between specialized groups within a culture, people have a lot more opportunity to use their own inferences to make decisions and gather information versus those in a low context culture. Examples of high context cultures include France, China, Japan, Russia and India.

Applied data management Essay Example | Topics and Well Written Essays - 1250 words

Applied data management - Essay Example The steps for quality assurance of data included maintain electronic records backed by registers, reviewing the records on a periodic basis and validating the records. The compliance with the set standards was effected with the help of a feedback system both internal and external to the organization. It has been evaluated that the research findings indicate the role of information provided by the consultants as well as the customers in identifying the gaps in the process of quality assurance. This information allows the company to take necessary steps in filling the identified gaps in the system and achieve the desired benchmark standards recommended under the Quality Assurance Procedures. The action of quality control is a part of the quality assurance strategy that focused on producing outputs which are in line with the set standards. The highest standard of data management helped the company to provide excellent services to the customers and in the process meet the expectations of the customers. When the customer service exceeded the desired expectation, the standards of data management were raised in the process. The evaluation of the reports suggests the contribution of quality assurance strategy in data management to achieve continuous improvement by leveraging on technology, recycling of wastes, optimal utilization of resources, etc. Benefits of Quality Assurance Procedures The Quality Assurance Procedures in the company helped to put in place, a systematic sequence of activities that are aimed at improving the standard of operations, the presence of a feedback loop aimed to provide inputs on the prevailing gaps between the actual activities and the set standards. The benefits of the Quality Assurance Procedures are also applicable in the field of storage and maintenance of documents in the company and it largely impacts the way in which the documents are produced by the members of the company. The series of systematic activities under the Quality Assura nce Strategy provides the members a plan of action for developing and implementing the best standards of maintenance of documents in the company and improving on the quality control stage for removing the errors in the process (Chorafas, 2012, p.49). This internal activity of the company helps the members to deliver excellent level of professional services to the customers who form the external environment. The members are able to meet the expectations of the customers through data maintenance and service delivery of the highest quality. The point at which the members are able to apply the data management techniques at a level that exceeds the customer’s expectations, the company would be able to better the standards of data management on a higher scale. The various standard practices of keeping back-up data for electronic records, reviewing the data on a periodic basis and updating the records, retaining documents and completing service delivery within a finite duration, val idating the recorded data are all important data management techniques that would help the company to provide high quality of customer service on a timely basis (Watson, 2008, p.41). The Quality Assur

The Managerial Aspects B2B E-Commerce Research Paper

The Managerial Aspects B2B E-Commerce - Research Paper Example The most effective method of discussion and understanding the multitudes of studies conducted on sales and marking the inclusion of theories and technology would be in the fact that we must first divide the process into manageable segments. Those pieces include divisions between retailers, wholesalers and manufacturers and through corporate operations. The vast majority of the literature would be concentrated from the year 2000 through to the present, more than likely as advances in computer and other electronic technology has managed leaps and bounds in both affordability and availability. This is especially true for markets across the country. The several research pieces brought into this literature review would in fact be between the years 2000 and 2006 and would focus on the ability for technological innovation of E-commerce and its effects on supply chain management to enhance sales and marking in a variety of sales and marking settings in general and specifically on the industr y of security relating to E-commerce. (Mentzer, 2001) One recognizable difference would be in the fact that literature which remains in the time span since the turn of the century would, in fact, be the speed, the accessibility and the overall development of systems and the internet itself. (Nissanoff, 2006) These elements, as they become more and more integrated into daily life outside of the consumers must be both understood by management and integrated into their sales and marking processes and procedures to keep the potential customers as well as the managements current in their information capacities.